In this episode of ‘Manufacturing Matters’, Francois Gau, award-winning executive and consultant, discusses the challenges that manufacturing companies face in creating an effective business development strategy in this era of technological, geopolitical and demographic disruption. Francois paints a compelling picture of present-day manufacturing company management by responding to questions about changes in the customer-facing team and about the politics of the C-suite. The interview concludes with comments on business development success as well as common reasons for failure.